Tata Communications Limited has entered a strategic partnership with Real Madrid CF and Footballerista Mobile (Suisse) AG to launch the ‘Madridista Premium’ loyalty program in India. The initiative, set to go live on November 4, 2025, aims to strengthen fan engagement for one of the world’s leading football clubs in one of its largest international markets.
Key Highlights
| Particular | Details |
| Program Name | Madridista Premium |
| Launch Date | November 4, 2025 |
| Partners | Tata Communications, Real Madrid CF, Footballerista Mobile (Suisse) AG |
| Target Audience | Over 22 million fans and 11 official fan clubs in India |
Program Features
The Madridista Premium program will provide Indian fans access to:
- Real Madrid’s digital ecosystem
- Exclusive content and behind-the-scenes experiences
- Official merchandise and offers
- Local fan engagement initiatives and community activities
Technology and Implementation
- Tata Communications will deliver the digital infrastructure and seamless connectivity using its Tata Communications MOVE™ platform.
- Footballerista will manage the front-end engagement, including:
- Fan interaction journeys
- Onboarding and subscriber campaigns
- Local activation events
Executive Remarks
- Emilio Butrageño, Institutional Relations Director, Real Madrid CF, said the initiative will help deepen the club’s connection with its Indian fan base.
- Marco Bijvelds, Vice President and Global Head, Tata Communications MOVE™, highlighted that the partnership will leverage Tata’s technology to enhance fan connectivity and digital interaction.
Summary
Tata Communications has partnered with Real Madrid CF and Footballerista to launch the ‘Madridista Premium’ loyalty program in India on November 4, 2025. The initiative targets over 22 million Indian fans, offering access to exclusive digital content, merchandise, and local engagement activities. Tata Communications will provide digital infrastructure via its MOVE™ platform, while Footballerista will manage user engagement and onboarding.
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