GRM Overseas Limited has announced a strategic distribution partnership with Saudi Arabia’s Seven Star Company Limited on October 20, 2025, marking a major step in expanding its international footprint. Under the agreement, GRM’s premium basmati rice brand, ‘10X’, will be exported to the Kingdom of Saudi Arabia, reaching a broader Middle Eastern consumer base.
Strategic Expansion in Saudi Arabia
The collaboration leverages Seven Star’s extensive distribution and retail network to introduce GRM’s flagship 10X rice brand to Saudi consumers. This partnership aligns with GRM’s long-term strategy of strengthening its presence in key global markets.
Global Reach and Strong Production Capacity
Founded in 1974, GRM Overseas has evolved from a rice trading house into one of India’s top 5 rice exporters, shipping to over 50 countries. The company operates three rice processing facilities in Panipat, Naultha, and Gandhidham, with a combined annual capacity of 4,40,800 MT. Its 1,75,000 sq ft warehousing facility near Gandhidham ensures timely exports via Kandla and Mundra ports, supporting efficient global logistics.
Premium Brands and Consumer-Centric Approach
GRM markets its products under brands like 10X, Himalaya River, and Tanoush, while also engaging in private label manufacturing for international clients. Its retail strategy ensures strong product visibility in major retail chains, both domestically and internationally. By maintaining stringent quality standards and adhering to international compliance, GRM aims to deliver premium rice products consistently to its customers worldwide.
Summary
The partnership with Seven Star Company positions GRM Overseas for accelerated growth in the Middle East, bringing its premium 10X basmati rice to new consumers while leveraging robust production capacity and global supply chain capabilities. This move reflects GRM’s ongoing commitment to expanding its international market presence and brand recognition.
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