Jeena Sikho Lifecare Limited, one of India’s fast-growing Ayurvedic healthcare companies, has announced a series of bold strategic initiatives that underscore its ambition to become a global player in holistic healthcare. The company has not only incorporated a wholly owned subsidiary in the United Arab Emirates (UAE) but has also partnered with Salesforce for a major digital transformation drive and launched a new hospital in Jammu to expand its domestic footprint.
Global Foray with UAE Subsidiary
In a move aimed at tapping international markets, Jeena Sikho has incorporated Jeena Sikho International LLC in the Sharjah Media City (Shams) Free Zone of the UAE. The subsidiary, backed by an initial investment of AED 100,000, has received a two-year business license to operate within the health and care industry.
The subsidiary’s mandate includes healthcare services and consultancy, aligning closely with the parent company’s Ayurvedic expertise. Manish Grover, Managing Director of Jeena Sikho Lifecare, will lead the entity as Director, with Abraham Manu appointed as its General Manager. This step is expected to provide the company with a strategic gateway to the Middle East’s growing healthcare sector, which is increasingly embracing alternative and holistic health solutions.
Digital Transformation with Salesforce
Recognizing the growing importance of technology in healthcare delivery, Jeena Sikho has also embarked on a digital transformation journey. The company has partnered with Salesforce, the global CRM leader, in collaboration with Quadrafort Technologies. The initiative was unveiled at a press conference in Chandigarh and is designed to enhance customer engagement, streamline operations, and bring digital efficiency to Ayurvedic healthcare services.
By leveraging Salesforce’s platforms, Jeena Sikho aims to improve patient care, data-driven decision-making, and scalability in its operations. This move reflects a forward-looking approach, positioning the company at the intersection of traditional Ayurveda and modern digital innovation.
Strengthening Domestic Presence with Jammu Hospital
Even as it expands globally and embraces technology, Jeena Sikho continues to reinforce its presence in India. The company recently inaugurated a new 40-bed hospital in Jammu, located at Greater Kailash near the Indian Oil Petrol Pump. Spread across 13,000 square feet, the facility houses 22 rooms, two outpatient departments (OPDs), and is equipped to serve a growing base of patients seeking Ayurvedic and holistic care.
This addition to its network not only improves access to healthcare in Jammu but also signals Jeena Sikho’s commitment to expanding its reach across underserved regions in India.
Management Commentary
Speaking on these developments, Manish Grover, Managing Director of Jeena Sikho Lifecare Limited, remarked:
“The incorporation of our UAE subsidiary marks a significant step in our global expansion strategy. Simultaneously, our collaboration with Salesforce for digital transformation and the opening of our new hospital in Jammu demonstrate our commitment to enhancing our service offerings and reach both internationally and domestically.”
Strategic Outlook
Jeena Sikho Lifecare’s latest initiatives mark a three-pronged strategy: global expansion through the UAE subsidiary, digital modernization via Salesforce, and continued domestic growth with hospital expansion. Together, these moves highlight the company’s ambition to position itself not just as a leader in Ayurvedic healthcare in India but as a global player leveraging technology to bridge tradition and innovation.
With Ayurveda gaining international recognition and healthcare demand rising across geographies, Jeena Sikho appears well-placed to strengthen its brand, diversify its markets, and deliver sustainable long-term growth.
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