Royal Enfield, the iconic mid-size motorcycle brand, has announced a price reduction of up to ₹22,000 across its 350cc range, following the recent GST rate rationalisation introduced by the government. The revised prices will take effect from September 22, 2025.
Passing on GST Benefits
The company confirmed that it will extend the full benefit of GST revisions to customers, not just on motorcycles but also across its service, apparel, and accessories divisions. Prices for motorcycles above 350cc will also be realigned in line with the new GST structure.
Focus on Accessibility
The 350cc segment has long been the backbone of Royal Enfield’s portfolio, catering to first-time buyers as well as seasoned riders. With the price cut, the company aims to make its bikes more accessible to a wider customer base, while reinforcing its leadership in the mid-size motorcycle category.
Management Commentary
B Govindarajan, Managing Director of Eicher Motors Ltd and CEO of Royal Enfield, welcomed the GST reform, stating:
“The government’s decision will make sub-350cc motorcycles more affordable and will excite first-time buyers. By passing on the entire benefit to customers, we aim to expand the Royal Enfield community further.”
He added that the 350cc models, built on the company’s advanced platform, offer the right balance of heritage, performance, and reliability. The revised pricing strengthens Royal Enfield’s mission of delivering a pure motorcycling experience and is expected to boost demand during the festive season.
Summary
- Royal Enfield cuts prices by up to ₹22,000 across its 350cc motorcycles.
- Price revision effective September 22, 2025, in line with GST rationalisation.
- Benefits extended across motorcycles, services, apparel, and accessories.
- Move expected to make bikes more affordable for first-time buyers and fuel industry growth.
- CEO B Govindarajan says this will strengthen Royal Enfield’s appeal and accessibility while continuing its legacy of heritage and performance.
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