Vodafone Idea Ltd (Vi) is accelerating its 5G rollout across 17 priority circles and 29 cities, marking a renewed push to strengthen its market position and rebuild customer trust. Alongside network expansion, the telecom operator is sharpening its focus on Average Revenue Per User (ARPU) growth, premium offerings, and customer retention — signaling a strategic revival for both its brand and investors tracking its performance.
Focus on Customer Retention and High-Value Users
According to a report by Moneycontrol, Vodafone Idea is doubling down on core subscriber retention by enhancing customer stickiness and introducing premium postpaid plans designed for high-value users.
Plans such as RedX and Red Family include unlimited data, international roaming, and airport lounge access, appealing to frequent travelers and professionals. These exclusive benefits aim to encourage loyalty, improve customer lifetime value, and strengthen Vi’s position in the premium telecom segment.
Accelerated 5G Deployment Across Key Markets
The company’s 5G expansion is gaining pace, with rollouts underway in 29 major cities across 17 circles. This initiative is part of Vi’s broader digital transformation strategy to modernise its network, improve user experience, and differentiate its offerings in a highly competitive market dominated by Jio and Airtel.
The accelerated deployment also aligns with Vi’s commitment to leveraging next-generation technology to drive ARPU growth and enhance service quality for both individual and enterprise customers.
Postpaid Segment Regains Momentum
Traditionally a strong area for Vi, the postpaid segment is witnessing a renewed growth trend. The company’s focus on premium experiences, bundled benefits, and consistent service delivery has helped retain and attract high-value customers.
By deepening its presence in this segment, Vi aims to stabilize revenue streams and improve profitability, positioning itself for a more sustainable recovery in the evolving telecom landscape.
Summary
Vodafone Idea’s renewed focus on 5G expansion, ARPU enhancement, and premium postpaid offerings marks a decisive step in its turnaround journey. Through its RedX and Red Family plans, customer-centric strategy, and accelerating 5G rollout, Vi is striving to rebuild brand equity, retain high-value subscribers, and capture incremental revenue growth amid intensifying industry competition.
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