Signpost India Limited has secured a landmark contract with Bangalore Metro Rail Corporation Ltd. (BMRCL), granting it exclusive advertising rights across 67 key metro stations in Bengaluru for the next nine years, until 2034.
The deal covers over 95,000 sq. ft. of advertising space, including both static and digital formats, strategically positioned at high-footfall stations. With the metro network attracting nearly 30 million monthly riders, the agreement offers brands unmatched visibility across the city.
Signpost India expects to generate between ₹600 crore and ₹700 crore (excluding GST) from the contract during the nine-year period, providing a stable and long-term revenue stream.
This partnership strengthens Signpost India’s foothold in the Out-of-Home (OOH) advertising sector, particularly in the transit media landscape. Bengaluru’s rapidly expanding metro network, popularly known as Namma Metro, is a joint venture between the Government of Karnataka and the Government of India, and serves as a vital urban mobility lifeline.
Industry experts view this development as a major milestone for Signpost India, positioning it as one of the fastest-growing OOH players in the country. The long-term deal not only enhances its advertising portfolio but also signals strong growth potential in India’s urban transit advertising market.
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