Motisons Jewellers Limited IPO Company Profile :

Motisons Jewellers Limited is a Jewellery retail player with a history of more than 2 decades in the jewellery industry having experienced entrepreneurs as Promoters with more than 20 years of experience. The company’s jewellery business includes the sale of jewellery made of gold, diamond, kundan, and the sale of other jewellery products that include pearl, silver, platinum, precious, semi-precious stones and other metals. The other offerings of the company include gold and silver coins, utensils, and other artifacts.

Motisons Jewellers Limited started its jewellery business in 1997 with a single showroom in Jaipur, Rajasthan. The company’s first outlet, famously known as the ‘Traditional Store’ was set up amidst the famous lanes of the busiest Johri Bazaar, a renowned jewellery hub in the heart of the city. The company has expanded its network of showrooms and the product portfolio and currently operates 4 showrooms under the “Motisons” brand, located across the city of Jaipur. The flagship store of the company ‘Motisons Tower’ is located at the high street of Tonk Road, Jaipur.

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    Motisons Jewellers Limited IPO Details:

    IPO Open Date Not Available
    IPO Close Date Not Available
    Listing Date Not Available
    Face Value ₹10 per share
    Price Not Available
    Lot Size Not Available
    Issue Size 3,34,71,000 shares

    (aggregating up to ₹[●]Cr)

    Fresh Issue 3,34,71,000 shares

    (aggregating up to ₹[●]Cr)

    Offer for Sale Not Applicable
    Issue Type Book Built Issue IPO
    Listing At BSE, NSE
    QIB Shares Offered Not more than 50% of the Offer
    NII (HNI) Shares Offered Not less than 15% of the Offer
    Retail Shares Offered Not less than 35% of the Offer
    Promoters Mr. Sandeep Chhabra, Mr. Sanjay Chhabra, Ms. Namita Chhabra, Ms. Kajal Chhabra, Moti Lal Sandeep Chhabra HUF, Sandeep Chhabra HUF and Sanjay Chhabra HUF

    Motisons Jewellers Limited IPO Financial Analysis:

    Particulars FY-22(in cr.) FY-21(in cr.) FY-20 (in cr.) CAGR(FY-20 to FY-22)
    Revenue from sale 314.33 213.04 218.94 12.8%
    Other Income 0.14 0.02 0.05  
    Cost Of Goods Sold 264.05 173.79 185.95  
    Employee Cost 7.03 5.63 5.96
    Other expenses 4.65 2.52 3.44
    EBITDA 38.75 31.12 23.64 17.9%
    EBITDA margin% 12.33% 14.61% 10.80%  
    Depreciation 2.83 2.67 2.94
    Interest 15.93 15.39 16.47
    PBT 19.99 13.07 4.23 67.8%
    Total tax 5.24 3.39 1.07
    PAT 14.75 9.67 3.16 67.0%
    PAT margin% 4.69% 4.54% 1.44%  
    Dep./revenue% 0.90% 1.25% 1.34%
    Int./revenue% 5.07% 7.22% 7.52%

    Revenue from Sale Of Products:

    Segment FY-22(in cr.) % FY-21(in cr.) % FY-20 (in cr.) % CAGR
    Sale of Gold & Silver Jewellery 260.54 82.89% 170.85 80.19% 181.93 83.09% 12.7%
    Sales of Silver Articles & Jewellery 24.12 7.67% 18.76 8.80% 17.42 7.96% 11.5%
    Gold Bullions 29.17 9.28% 24.75 11.62% 21.58 9.86% 10.6%
    Exports & SEZ Sales 2.10 0.67% 0.29 0.14% 0.00 0.00%  
    Job Work 0.00 0.00% 0.04 0.02% 0.00 0.00%  
    Less: Sales Return 1.61 0.51% 1.64 0.77% 1.98 0.91% -6.8%
    Total 314.33 100.00% 213.04 100.00% 218.94 100.00% 12.8%

    Motisons Jewellers Limited IPO Strengths:

    • Motisons Jewellers Limited has a proven track record of approx. 25 years. Over the years, the company has grown significantly and has established its brand ‘Motisons’. The company’s strength lies in the wide variety of designs offered by jewellery designers wherein it develops its own creations and specialty designs according to the latest tastes and preferences of customers.

    • Jaipur, Rajasthan has been well-known for manufacturing traditional jewellery. To leverage this opportunity and tap the growing historical jewellery retail market, the company has rapidly expanded its retail network of strategically located stores in recent years across the city, which help it to achieve logistical convenience in inventory management

    • Motisons Jewellers Limited’s product portfolio comprises over 300,000+ jewellery designs, including a wide range of gold, diamond and other jewellery products across different price points. Over the years, the company has launched many creative collections in gold, silver and diamond jewellery. The company has introduced a range of jewellery collections, which are designed to cater to specific customer niches such as classic jewellery, contemporary jewellery and polki diamonds and precious stones jewellery. Each collection serves customers with different preferences and needs for different designs.

    • Motisons Jewellers Limited has established systems and procedures for various facets of its business and operations including inventory management, order management, human resource management, finance and controls, CRM, data analytics, management processes and risk management.

    • Most of the employees of the Company have been associated either since inception or have been serving for numerous years. The company’s major strength lies in retaining the employees once they are associated with the Company.

    Motisons Jewellers Limited IPO Risk Factors:

    • All of Motisons Jewellers Limited’s showrooms are located in Jaipur, Rajasthan. Any adverse development affecting such region may have an adverse effect on the business, prospects, financial condition and results of operations of the company

    • The non-availability or high cost of quality gold bullion, diamonds and other precious and semi-precious stones may have an adverse effect on the business, results of operations and financial condition of the company.

    • Certain of the Promoters and members of the Promoter Group are involved in proceedings involving SEBI which could have an adverse impact on the business and reputation of the company

    • Motisons Jewellers Limited’s, Promoters and Directors are involved in certain legal proceedings. Any adverse decision in such proceedings may render them liable to liabilities/penalties and may adversely affect the business and results of operations of the company

    • Motisons Jewellers Limited’s Promoters, Mr. Sanjay Chhabra and Mr. Sandeep Chhabra, in past, were involved in proceedings initiated by the investigation agency in relation to betting in the cricket matches of the Indian Premier League. Though they have been duly discharged, any re-opening of the matter could have an adverse impact on the business and reputation of the company.

    Objects of the Issue:

    Motisons Jewellers Limited proposes to utilize the Net Proceeds of the Fresh Issue towards funding the following objects:

    • Pre-payments or scheduled repayment of a portion of the existing borrowing availed by the company.
    • Funding the working capital requirements of the Company; and
    • General corporate purposes.

    Motisons Jewellers Limited IPO Prospectus:

    Registrar to the Issue:

    Link Intime India Private Limited

    C-101, 1st Floor, 247 Park

    L.B.S. Marg, Vikhroli West

    Mumbai – 400 083, Maharashtra

    Phone: +91 22 4918 6200



    Motisons Jewellers IPO FAQ

    Ans. Motisons Jewellers IPO will comprise fresh share issue and new offer share issue. The company aims to go public to accelerate its growth and expansion plan.

    Ans. The company will open for subscription on <>.

    Ans. The minimum lot size that investors can subscribe to is <> shares.

    Ans. The Motisons Jewellers IPO listing date is <>.

    Ans. The minimum lot size for this upcoming IPO is <> shares.