The Ministry of Tourism has entered into a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India LLP to promote India’s tourism offerings on a global scale through cinematic storytelling. The collaboration aims to harness Netflix’s worldwide audience base and its strong influence on content-driven travel trends.
Promoting India Through Storytelling and Digital Influence
Through this partnership, Netflix will feature and help promote India’s natural wonders, cultural heritage, and iconic tourism sites, with a special focus on destinations in Gujarat. By showcasing real Indian locations across content and marketing campaigns, the initiative seeks to inspire both domestic and international travellers to explore India’s diverse tourism experiences.
The MoU aligns with the Ministry’s ongoing efforts to leverage digital platforms, creative media, and entertainment content to reposition India as a leading experiential travel destination. By tapping into global media networks, the collaboration is expected to significantly enhance destination visibility and create new avenues for tourism-led storytelling.
Summary
The Ministry of Tourism has signed a non-commercial MoU with Netflix to globally promote India’s tourism destinations using cinematic storytelling. The partnership will highlight cultural sites, natural landscapes, and heritage locations—especially in Gujarat—leveraging Netflix’s global audience to boost destination awareness and inspire travel, supporting India’s broader digital and experience-driven tourism strategy.
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