Honasa Consumer Limited has announced the acquisition of BTM Ventures Pvt Ltd, the parent company of Reginald Men, a rapidly growing premium men’s personal care brand founded in August 2022 by Trisha Reddy Talasani. This strategic acquisition positions Honasa to expand its footprint in the men’s grooming and skincare segment, a high-growth category within India’s personal care market.
Acquisition Details
Under the agreement, Honasa will acquire a 95% stake in BTM Ventures through a secondary purchase at an enterprise value of ₹195 crore, subject to closing adjustments. The remaining 5% stake will be acquired after 12 months based on predefined valuation criteria.
Reginald Men has demonstrated robust financial performance, generating over ₹70 crore in revenue between November 2024 and October 2025, with an EBITDA margin of nearly 25%, highlighting both scalability and profitability.
Brand Growth and Market Presence
Despite its short history, Reginald Men has quickly gained traction in the men’s personal care market. The brand has cultivated a clean, minimal, and functional identity that appeals to modern male consumers. Notably, its Helios Moisturizing Sunscreen has become the most searched men’s sunscreen on Google in India, reflecting strong brand recall and market presence.
The brand’s focus on high-demand categories such as sunscreens and serums, coupled with a product-led approach and organic traction, has allowed it to carve a niche in the competitive men’s grooming landscape.
Strategic Advantages for Honasa
This acquisition strengthens Honasa’s presence in the men’s personal care segment, particularly in South India, where Reginald Men contributes a majority of its revenue. The deal provides access to:
- Regional consumer insights and preferences
- Established digital marketing frameworks
- A loyal and engaged customer base
Additionally, the acquisition complements Honasa’s existing portfolio in high-growth categories, enabling the company to accelerate its leadership in targeted skincare solutions for men.
Comments from Honasa Leadership
Varun Alagh, Co-founder & CEO of Honasa Consumer Limited, stated:
“We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision.”
He added that the acquisition strengthens Honasa’s mission to shape the future of India’s beauty and personal care sector, especially in the rapidly evolving men’s grooming category.
Summary:
Honasa Consumer Limited has acquired a 95% stake in Reginald Men for ₹195 crore, marking a strategic expansion into the men’s personal care market. Reginald Men, founded in 2022, has achieved over ₹70 crore in revenue with a 25% EBITDA margin. The acquisition enhances Honasa’s presence in high-growth categories like sunscreens and serums, strengthens regional reach in South India, and provides access to a loyal customer base and digital marketing capabilities.
Disclaimer:
This article is intended solely for educational and informational purposes. The securities or companies mentioned are provided as examples and should not be considered as recommendations. Nothing contained herein constitutes personal financial advice or investment recommendations. Readers are advised to conduct their own research and consult a qualified financial advisor before making any investment decisions.
Investments in securities markets are subject to market risks. Please read all related documents carefully before investing.