GlobalBees Brands, the roll-up subsidiary of omni-channel retailer FirstCry, has announced an investment of ₹8.9 crore in its portfolio company HealthyHey Foods, significantly increasing its shareholding from 60% to 79.6%. The move underscores GlobalBees’ commitment to scaling its health and nutrition vertical amid strong revenue growth in the segment.
Boosting Stake in HealthyHey Foods
GlobalBees initially acquired a stake in HealthyHey Foods in 2021 as part of its early portfolio-building exercise in the health and wellness sector. With the latest investment, GlobalBees now controls nearly 80% ownership of the fast-growing brand.
Founded in 2016, HealthyHey markets a wide range of nutritional supplements under HealthyHey Nutrition and HealthyHey Sports, targeting fitness enthusiasts and health-conscious consumers.
- FY25 revenue: ₹89.7 crore (vs. ₹22.7 crore in FY24; 4x growth)
- Net worth (FY25): ₹2.5 crore
This exponential growth highlights the startup’s ability to capture demand in India’s booming nutrition and supplements market.
Parent-Level Investments in GlobalBees
The announcement comes just a day after FirstCry disclosed fresh capital infusion into its roll-up subsidiary. Over the last five months, FirstCry has invested ₹146 crore ($17 million) into GlobalBees, including ₹73 crore in March and the remaining amount on September 11.
Alongside this, GlobalBees has also raised ₹100 crore in its Series C round, positioning itself to expand its portfolio further.
GlobalBees’ Expanding Brand Portfolio
GlobalBees operates as a house of brands, acquiring and scaling D2C businesses across categories. Its portfolio includes:
- The Better Home (home essentials)
- Yellow Chimes (jewellery)
- Rey Naturals (haircare)
- The Butternut Company (healthy foods)
- Cloud Lifestyle Pvt Ltd (BPC startup) – 10% stake acquired in August 2025 for ₹60.3 lakh
Challenges Amid Growth
Despite portfolio expansion, GlobalBees has faced corporate challenges in 2025:
- An insolvency plea worth ₹65 crore filed with the NCLT.
- Leadership churn: CEO Nitin Aggarwal resigned in April, followed by exits of three board members and several senior executives.
Financial Performance
- GlobalBees (Q1 FY26): Revenue rose 31% YoY to ₹426.5 crore, but losses widened by 6% YoY to ₹20.8 crore.
- FirstCry (Q1 FY26): Consolidated net loss narrowed 12% YoY to ₹66.5 crore, while operating revenue grew 13% to ₹1,862.6 crore.
Strategic Implications
By deepening its stake in HealthyHey, GlobalBees is betting on health and nutrition as a high-growth vertical, complementing its broader portfolio diversification strategy. While near-term profitability pressures remain, the strong revenue trajectory of HealthyHey Foods provides a potential bright spot in GlobalBees’ performance.
Disclaimer:
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