India’s leading sports and athleisure footwear brand Campus Activewear Ltd has announced plans to expand its manufacturing capacity with an investment of ₹230 crore. The expansion will take place at its newly acquired facility in SIDCUL, Pantnagar (Uttarakhand).
Acquisition of New Facility
The company has purchased land and a building in Pantnagar for ₹74.75 crore, laying the foundation for its next phase of growth. The facility will be developed into a large-scale production hub to support the rising demand for affordable and stylish footwear in India and international markets.
Boosting Production Capacity
With this expansion, Campus Activewear aims to add an additional capacity of 7.2 million pairs annually by FY28. This move will significantly strengthen its ability to cater to growing consumer demand in the sports and athleisure footwear segment, one of the fastest-growing categories in India’s retail industry.
Market Growth & Demand Outlook
The sports and casual footwear market in India has seen rapid expansion, driven by increasing health awareness, lifestyle changes, and a shift toward branded and stylish products. Campus, already a dominant player in the affordable branded footwear category, is strategically investing to maintain its leadership and expand market share.
Strategic Significance
The Pantnagar facility will enhance backward integration, supply chain efficiency, and cost competitiveness, while also allowing the company to explore export opportunities in the long run.
Summary
Campus Activewear will invest ₹230 crore in expanding its manufacturing capacity by setting up a new facility at Pantnagar, adding 7.2 million pairs per year by FY28. With rising demand for affordable sports and athleisure footwear, this expansion underscores the company’s strategy to capture market growth, improve efficiency, and scale up its presence in both domestic and global markets.
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