Overview
Bajaj Finance Limited, India’s largest private-sector non-bank lender, reported strong loan disbursement growth during the recent festive season, reflecting higher consumer demand and deeper financial penetration across markets.
Key Highlights
| Metric | Performance |
| Loan Volume Increase | 27% |
| Loan Value Increase | 29% |
| Total Loans Disbursed | ~63 lakh |
| New Customers Acquired | 23 lakh |
| First-time Borrowers | 52% of new customers |
| Period | September 22 – October 26 |
Growth Drivers
The company attributed the increase in lending activity to government initiatives such as next-generation GST reforms and changes in personal income tax, which have boosted consumer purchasing power, particularly among middle- and lower-income households.
Premiumization Trend
Despite a 6% decline in average loan ticket sizes, Bajaj Finance observed a growing preference for premium products:
- TV Financing: 71% of loans were for 40-inch and above screens, up from 67% last year.
- Consumer Behavior: Customers are increasingly upgrading to higher-value products across multiple categories.
Financial Inclusion
Bajaj Finance continued to expand access to formal credit during the festive period:
- 52% of new customers were first-time borrowers.
- The company now serves 110 million customers through a hybrid digital and physical network, spanning 4,200 locations and 239,000 active distribution points across India.
Company Overview
Bajaj Finance operates across multiple segments including consumer loans, SME finance, commercial lending, rural lending, fixed deposits, and payment solutions. The company leverages technology, data, and analytics to deliver seamless and personalized financial services.
Summary
Bajaj Finance recorded a 27% increase in loan volumes and 29% growth in loan value during the festive season, disbursing 63 lakh loans and adding 23 lakh new customers, over half of whom were first-time borrowers. The company also reported growing demand for premium products and expanded its nationwide reach through digital and physical channels.
Disclaimer:
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