Amazon Plans to Expand Amazon Now to Over 300 Cities Across India

Amazon Now to Reach More Than 300 Cities

Amazon is accelerating the rollout of its quick commerce platform to serve customers across a much larger geographic footprint.

Currently, Amazon Now is available to over 50 million customers across more than 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar, and Kochi.

As part of its next phase of expansion, the company plans to extend the service to over 300 cities, enabling faster deliveries to millions of additional customers across India.

Fastest-Growing Business Unit in India

Amazon said Amazon Now has emerged as the fastest-growing ecommerce business within its Indian operations.

According to the company, order volumes have doubled every quarter since the platform’s launch, reflecting increasing consumer demand for rapid delivery of everyday essentials and household products.

The growth also highlights the rising popularity of quick commerce in India’s retail landscape.

Network Expansion to Support Faster Deliveries

To support the nationwide rollout, Amazon plans to strengthen its logistics infrastructure by expanding:

• Micro fulfilment centres
• Urban fulfilment centres
• Last-mile delivery capabilities

The expanded network is expected to improve delivery speed while supporting a wider assortment of products across multiple categories.

Wider Product Selection for Customers

Amazon Now will continue offering a broad range of products eligible for rapid delivery.

Categories include:

• Groceries
• Fresh fruits and vegetables
• Frozen foods
• Personal care products
• Beauty products
• Fashion essentials
• Home and kitchen items
• Small appliances

The company stated that customers will continue to have multiple delivery choices depending on product availability and urgency.

Multiple Delivery Options Continue

Apart from ultra-fast deliveries through Amazon Now, the platform will continue offering several fulfilment options.

Customers can currently access:

• Tens of thousands of products delivered within minutes or a few hours
• More than 1 million products through same-day delivery
• Over 4 million products via next-day delivery
• Millions of additional products through Amazon Prime delivery services

Amazon noted that Prime members using Amazon Now typically increase their overall shopping frequency on the platform.

Amazon Launches ‘Sammaan’ Welfare Programme

Alongside the expansion, Amazon introduced Sammaan, a welfare initiative designed for delivery associates working across its ecommerce and quick commerce businesses.

The programme will be partly funded through Amazon India’s previously announced US$300 million investment aimed at strengthening operations and improving associate well-being.

Benefits Under the Sammaan Programme

The initiative includes several welfare measures for delivery associates, including:

• Education scholarships for children
• Enhanced health insurance coverage
• Improved life insurance benefits
• Access to government welfare and financial inclusion programmes
• Road safety initiatives
• Expansion of the Ashray rest centre network

Amazon plans to increase the number of Ashray rest centres to 250 locations, making them accessible to delivery associates across the logistics industry.

Strengthening India’s Quick Commerce Presence

The expansion reflects Amazon’s growing focus on India’s rapidly evolving quick commerce market.

As consumer demand shifts toward faster delivery of daily essentials, investments in fulfilment infrastructure and delivery networks are becoming increasingly important for ecommerce companies seeking to improve customer convenience and service quality.

Conclusion

Amazon’s plan to expand Amazon Now to more than 300 cities represents one of its largest investments in India’s quick commerce ecosystem. Alongside scaling its ultra-fast delivery infrastructure, the launch of the Sammaan welfare programme demonstrates the company’s focus on strengthening both customer experience and delivery associate support. As quick commerce adoption continues to rise, Amazon aims to enhance its reach, delivery capabilities, and product availability across the country.

Summary

Amazon has announced plans to significantly expand Amazon Now, its ultra-fast delivery service, to more than 300 cities across India, marking a major step in strengthening its quick commerce presence. The company stated that Amazon Now has become its fastest-growing ecommerce business unit in India, with order volumes doubling every quarter since launch. Alongside the expansion, Amazon also introduced the Sammaan programme to enhance the welfare and financial security of delivery associates across its logistics network.