Maruti Suzuki India Limited has selected six startups under the 10th cohort of its flagship Accelerator Program as part of its broader strategy to strengthen digital transformation, AI integration, and operational innovation across its business ecosystem. The initiative is focused on co-developing advanced technology solutions aimed at improving manufacturing efficiency, safety systems, product development, customer engagement, and supply chain management.
The selected startups will work closely with Maruti Suzuki through paid Proof of Concept (PoC) projects, enabling them to test and scale practical business applications within real operational environments. The latest cohort reflects the automobile manufacturer’s growing emphasis on leveraging emerging technologies to modernise manufacturing and mobility operations in India.
Six Startups Selected for AI and Operational Innovation
The six startups selected under the latest accelerator cohort are Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar, and Swiftex.
Each startup has been assigned specific operational areas where technology-led solutions can improve efficiency and automation across Maruti Suzuki’s manufacturing and dealer network.
Goat Robotics will focus on developing solutions for safer and more efficient material handling and movement within manufacturing facilities. The company aims to support factory automation and improve operational workflows across production plants.
SheerDrive has been selected to create a real-time used car price visualisation platform linked to market trends and data analytics. The solution is expected to improve pricing transparency and support vehicle valuation systems within the pre-owned car segment.
Schijnenn Digital will work on reducing product design and development timelines through advanced digital engineering and process optimisation tools. Faster development cycles remain a major priority within the automotive sector amid rising competition and evolving consumer demand.
GenbaNEXT will support initiatives related to material traceability and circularity, helping improve tracking systems across the manufacturing supply chain. The project aligns with growing industry focus on sustainability and resource management.
Swayatt Drishtigochar will develop predictive maintenance and industrial safety solutions using AI-driven technologies. Predictive systems are increasingly being adopted in manufacturing industries to minimise downtime and improve plant safety.
Swiftex will work on dealer-centric customer engagement platforms aimed at improving interaction between dealership sales teams and customers through digital tools and analytics-based systems.
Maruti Suzuki Expands Startup Collaboration Ecosystem
Maruti Suzuki stated that the accelerator initiative forms part of its larger innovation ecosystem designed to integrate startups into real business environments. Over the last seven years, the company has screened more than 6,800 startups and engaged with over 250 ventures across multiple innovation programs.
The company has also onboarded 34 startups as long-term business partners delivering operational and technology solutions across various functions.
Apart from the accelerator initiative, Maruti Suzuki currently operates several innovation-focused platforms including incubation programs, mobility challenges, and pre-incubation initiatives for early-stage startups.
Management Highlights AI and Digital Transformation Focus
Maruti Suzuki Managing Director and CEO Hisashi Takeuchi stated that the collaboration with startups will support the company’s efforts to improve plant safety, reduce product development lead time, strengthen traceability systems, and enhance dealer-level customer engagement.
The company also reiterated its commitment towards supporting the Government of India’s Startup India initiative by offering startups mentorship opportunities, infrastructure support, and direct access to business operations.
Maruti Suzuki Share Price Performance
As of May 13, 2026, at 9:25 AM, Maruti Suzuki share price was trading at ₹13,197.00 on the NSE, registering a gain of 0.19% compared to the previous closing level.
Summary
Maruti Suzuki India has selected six startups under the 10th cohort of its Accelerator Program to co-create AI and technology-driven business solutions across manufacturing, safety, product development, material traceability, predictive maintenance, and customer engagement. The initiative highlights the company’s growing focus on digital transformation, automation, and innovation-led operational efficiency within the automotive and mobility ecosystem.
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