Gurugram-based direct-to-consumer pet care brand Moe Puppy has secured ₹2 crore in pre-seed funding, with the round led by PedalStart. The investment also saw participation from Zindagi Live Angel Fund along with a network of angel investors.
Capital Allocation and Strategic Focus
This marks the company’s first external funding round since its inception in 2023, having previously operated on a bootstrapped model. The fresh capital will be deployed across key growth areas, including:
- Brand building and marketing initiatives
- Research and product development
- Supply chain enhancement
- Targeted hiring across operations, growth, and customer experience
Brand Positioning and Founding Vision
Founded by Manish Paul, a certified pet trainer, Moe Puppy aims to address gaps in India’s pet grooming segment by offering safe, effective, and clean-label solutions.
The company’s product philosophy centres on nature-based formulations supported by laboratory validation, catering to rising consumer demand for quality and transparency in pet care.
Growth Trajectory and Market Presence
Within two years of operations, the startup reports serving over 1 lakh customers, with a 30% repeat purchase rate, indicating strong early traction.
Its product portfolio includes grooming and wellness offerings such as dry shampoos and anti-tick solutions.
Adopting a digital-first approach, Moe Puppy distributes its products through:
- Its own website
- Amazon
- Quick-commerce platforms like Blinkit and Zepto
- Pet-focused marketplace Supertails
Summary
Moe Puppy has raised ₹2 crore in a pre-seed round led by PedalStart, marking its first institutional funding. The capital will support product innovation, marketing, and operational expansion. With a growing customer base and a digital-first distribution strategy, the startup is positioning itself in India’s evolving pet care market.
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