Reliance Retail Limited has acquired the brand “Pahadi Local” along with its business operations from Pahadi Goodness Private Limited, marking another step in the company’s effort to expand its portfolio of Indian beauty and wellness brands.
Reliance Retail operates as a subsidiary of Reliance Retail Ventures Limited, the retail holding arm of Reliance Industries Limited. The acquisition aligns with the group’s broader strategy of strengthening its presence in the personal care and wellness segment through distinctive, homegrown brands.
Brand Known for Himalayan-Inspired Products
Pahadi Local has emerged as a rapidly growing Indian brand that focuses on skincare and wellness products made with ingredients sourced from the Himalayan region. The brand is widely recognised for combining traditional wellness practices with modern product formulation.
Its product range highlights natural ingredients and clean formulations while maintaining a focus on sustainability and ethical sourcing. One of its most well-known ingredients is apricot kernel oil, locally known as Gutti Ka Tel, which has gained popularity among consumers for its skincare properties. The brand’s emphasis on indigenous sourcing and local entrepreneurship has also received appreciation from Narendra Modi.
Community Engagement and Sustainable Practices
Apart from product innovation, Pahadi Local has built a strong reputation for its social initiatives. The company works with women-led self-help groups in regions such as Ladakh and Himachal Pradesh, helping generate employment opportunities for local communities.
Through these partnerships, the brand supports livelihood creation while also contributing to initiatives related to education, healthcare and environmental conservation. This community-focused approach complements Reliance Retail’s vision of building responsible brands that integrate business growth with sustainability.
Scaling the Brand Through Retail and Digital Channels
Following the acquisition, Reliance Retail plans to expand the reach of Pahadi Local through its extensive omni-channel ecosystem. The company aims to increase the brand’s availability across its physical retail outlets while strengthening its online presence through digital commerce platforms.
The founding team of Pahadi Local will continue to play a key role in shaping the brand’s creative direction, product development and overall philosophy.
Commenting on the acquisition, Isha Ambani, Executive Director at Reliance Retail Ventures Limited, said the company focuses on building brands that combine authenticity, innovation and meaningful consumer relevance. She added that Pahadi Local’s strong connection to Himalayan wellness traditions and its commitment to responsible sourcing make it a valuable addition to the company’s beauty ecosystem.
Summary:
Reliance Retail has acquired the Himalayan beauty brand Pahadi Local from Pahadi Goodness Private Limited to strengthen its presence in the wellness and personal care market. The brand, known for its natural formulations and community-driven sourcing model, will now be scaled through Reliance Retail’s extensive omni-channel retail and digital network while retaining its original brand philosophy.
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