BLS E-Services has forayed into the mutual fund distribution space after entering into a partnership with Asit C Mehta Investment Intermediates Ltd (ACMIIL), a company under the Pantomath Group, according to media reports. The collaboration enables BLS E-Services to offer mutual fund products as part of its expanding portfolio of financial and assisted digital services.
Expansion into Capital Market-Linked Offerings
This agreement marks BLS E-Services’ entry into capital market–related products, broadening its service scope beyond banking correspondence and e-governance solutions. Mutual fund distribution will now be added to the range of services accessible through the company’s nationwide network.
Distribution Model and Network Reach
Mutual fund offerings will be distributed through BLS E-Services’ extensive network of over 147,000 physical service touchpoints spread across metro cities, semi-urban centres, and rural regions. The delivery model will combine in-person assistance with digital systems, catering particularly to areas where direct access to online investment platforms remains limited.
Focus on Tier 2, Tier 3 and Rural Markets
The partnership is aimed at increasing mutual fund penetration in Tier 2, Tier 3, and Tier 4 towns, as well as rural areas, where adoption levels remain lower than in major urban centres. Physical service outlets are expected to play a role in onboarding, documentation, and transaction support, helping investors navigate investment processes.
Company Profiles
BLS E-Services operates as a subsidiary of BLS International Services and provides assisted digital services, business correspondent operations, and e-governance solutions, with a strong presence in semi-urban and rural India.
ACMIIL, established in 1983, is a diversified financial services firm with operations spanning mutual fund distribution, equity and derivatives trading, debt markets, forex and commodities advisory, and portfolio management. The firm serves over 2 lakh clients through a network of more than 350 franchisees and digital platforms including Investmentz.com and the BAT app.
Industry Context
India’s mutual fund industry has continued to expand steadily, with assets under management reaching ₹75.61 lakh crore as of September 2025, reflecting year-on-year growth of 12.7%.
Summary
BLS E-Services has entered the mutual fund distribution business through a partnership with ACMIIL, enabling it to offer mutual fund products across its 147,000-plus physical service centres nationwide. The collaboration focuses on improving mutual fund access in Tier 2, Tier 3 and rural markets, leveraging assisted digital models amid continued growth in India’s mutual fund industry.
Disclaimer:
This article is intended solely for educational and informational purposes. The securities or companies mentioned are provided as examples and should not be considered as recommendations. Nothing contained herein constitutes personal financial advice or investment recommendations. Readers are advised to conduct their own research and consult a qualified financial advisor before making any investment decisions.
Investments in securities markets are subject to market risks. Please read all related documents carefully before investing.