NITI Aayog’s Atal Innovation Mission (AIM) has joined forces with Hindustan Unilever Limited (HUL) to introduce a nationwide start-up acceleration programme designed to advance India’s transition to a circular economy. This initiative is part of HUL’s flagship Project Circular Bharat and aims to identify and support 50 high-potential start-ups over the next three years.
Programme Focus and Objectives
The programme will concentrate on innovative solutions in areas such as:
- Plastic recycling and reuse
- Refill models
- Next-generation packaging materials
- Material recovery in post-consumer waste streams, including textiles and e-waste
Selected start-ups will receive mentorship from industry leaders, policy experts, and investors, along with access to grant funding and pilot projects to test solutions in real-market scenarios.
Collaboration and Strategic Support
This partnership leverages the combined strengths of AIM and NITI Aayog in policy and innovation, HUL’s industry network, and strategic guidance from Xynteo to accelerate the development and scaling of impactful circular economy solutions.
Leadership Perspectives
BP Biddappa, HUL Executive Director, stated that the collaboration reflects a commitment to empowering next-generation sustainability start-ups and rapidly scaling practical solutions. Dr. Deepak Bagla, Mission Director of AIM, emphasized that the initiative aligns with the Prime Minister’s vision of sustainable development as a practical commitment.
The programme seeks to cut waste, enhance recycling capabilities, and foster green industries, supporting India’s shift towards a more resource-efficient and environmentally sustainable economy. By nurturing innovation and creating opportunities for entrepreneurs, the initiative represents a synergistic effort between government and industry to drive systemic change.
Summary:
NITI Aayog’s Atal Innovation Mission and HUL have launched a three-year start-up acceleration programme under Project Circular Bharat to promote a circular economy in India. The initiative will support 50 start-ups with innovative solutions in recycling, reuse, refill models, and sustainable packaging, providing mentorship, funding, and pilot opportunities. The partnership aims to accelerate India’s transition to resource efficiency, reduce waste, and build sustainable green industries.
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