Tata AIA Life Insurance has introduced ‘Shubh Family Protect’, a new term insurance plan designed to offer families both immediate financial relief and long-term income support. The plan provides a lump-sum payout upon claim, followed by a monthly income benefit spanning 10 to 30 years, along with multiple beneficiary nominations, flexible income options, and terminal illness coverage. Policyholders can opt for fixed or inflation-adjusted monthly payouts, while the terminal illness benefit provides 50% of the sum assured upfront and waives future premiums.
Strong Financial Performance
Alongside the product launch, Tata AIA reported robust financial results for FY26:
| Metric | Performance | YoY Growth |
| Total Premium Income | ₹31,484 crore | +23% |
| Individual Weighted New Business Premium (IWNBP) | ₹8,511 crore | — |
The company’s IWNBP performance ranks it among the top three private insurers in India, reflecting strong business growth and effective market penetration.
Industry-Leading Persistency
Tata AIA leads in 4 out of 5 persistency cohorts, highlighting high customer retention and satisfaction. This demonstrates the trust policyholders place in the company and underscores the effectiveness and appeal of its insurance solutions.
Market Position and Outlook
With the launch of Shubh Family Protect and consistent financial growth, Tata AIA is strategically positioned to strengthen its market leadership in the competitive Indian insurance sector. The company’s focus on innovative product design, customer-centric features, and financial stability equips it to meet evolving policyholder needs while driving sustainable business expansion.
As India’s insurance market continues to grow, Tata AIA’s combination of product innovation, strong persistency, and financial strength provides a solid foundation for long-term growth and enhanced market presence.
Disclaimer:
This article is intended solely for educational and informational purposes. The securities or companies mentioned are provided as examples and should not be considered as recommendations. Nothing contained herein constitutes personal financial advice or investment recommendations. Readers are advised to conduct their own research and consult a qualified financial advisor before making any investment decisions.
Investments in securities markets are subject to market risks. Please read all related documents carefully before investing.