The Indian government has launched a 100-day campaign, named ‘GST Bachat Utsav’, starting September 22, aimed at ensuring that GST rate cuts directly benefit consumers. The campaign is a collaborative effort between the Department for Promotion of Industry and Internal Trade (DPIIT) and several major e-commerce platforms.
Participating E-Commerce Companies
The initiative includes participation from some of India’s largest online marketplaces and service providers, such as:
- Amazon
- Flipkart
- Reliance Retail
- Meesho
- Paytm
- Zomato
- Zepto
- Blinkit
- Uber
These platforms will ensure that GST reductions are reflected transparently on customer bills.
Objectives of GST Bachat Utsav
The campaign focuses on two main goals:
- Raise awareness among consumers about the recent GST rate cuts.
- Ensure savings are visible on invoices and bills, providing clarity on the benefit passed to customers.
Responsibilities of E-Commerce Platforms
Participating companies are required to:
- Clearly display ‘GST discount’ on invoices or bills.
- Submit fortnightly reports to the government on the GST benefits passed to buyers.
- Ensure marketplace sellers also pass on the savings to customers.
GST 2.0 Reforms Driving the Campaign
The initiative aligns with GST 2.0 reforms, under which the government reduced GST rates on multiple product categories, including:
- Consumer electronics
- Home appliances
- Clothing
- Packaged food items
With the festive season approaching, these items are in high demand, making the timing of the campaign strategically important.
Benefits for Shoppers
Consumers shopping online during the campaign will:
- See GST savings directly on their bills.
- Enjoy greater transparency in pricing.
- Benefit from clearly passed-on discounts from the recent GST cuts.
Summary
- GST Bachat Utsav is a 100-day campaign starting September 22 to pass on GST savings to customers.
- Launched by DPIIT in collaboration with top e-commerce companies including Amazon, Flipkart, Reliance Retail, Meesho, and more.
- Participating platforms must display GST discounts on invoices and report benefits to the government.
- Campaign leverages GST 2.0 reforms reducing taxes on electronics, clothing, home appliances, and packaged food.
- Aimed at festive season shoppers, providing direct savings and invoice transparency.
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