Affle (India) Limited is likely to get listed soon at stock exchange platform for trading in Secondary market. Interested investors can fetch more details as Price Band and Dates of the IPO, Company Profile, Allotment Status, Listing Dates etc. The firm has drafted a Red Herring Prospectus and got approval for the same from the Regulatory firm Securities Board of India. The IPO is scheduled for July 29, 2019 to July 31, 2019 with a price band of Rs. – [740-745] per equity share. The lot size of applying the IPO is for 20 shares. One can apply via ASBA to avail the benefit of listing this IPO. The maximum application of amount for retail investor stood at Rs. 2 lacs.

Company profile:-

The company was incorporated on September 29, 2006 in Mumbai. It deals into the business of mobile marketing industries in global markets. Under consumer platform, the firm offers consumer acquisitions, engagements and transactions via mobile advertising. This platform is useful for business to consumer (B2B) companies which consists e-commerce, fin-tech, telecom, media, retail and FMCG companies, including both directly and indirectly through their advertising agencies.
The company gets a valuable input by user-intent indicators obtained from behavioural signals, marketing attribution and transactional data which is based on real time and accumulated over time and also help to increase the firm’s capacity to guess a user’s likely interests. Relatively, Affle strengthens its customers’ ad content followed by rich media experiences, interactive videos, games and augmented reality.

Affle runs three registered patents in United states further to advertise with the help of data communication clients, online search system, method and computer programme method and system for extending the use and/or application of messaging system. The firm generates its revenue from its Consumer Platform through awareness and engagement type advertising including cost per thousand impressions (“CPM”), cost per view (“CPV”) and cost per click (“CPC”) models. It facilitates end to end solutions to increase numbers of mobile users by developing Apps, enabling offline to online commerce and providing enterprise grade data analytics for online and offline companies.

Positive Outlook of the Firm:-

  1. One of leading ad tech solution provider in India which isa high growth market with substantial barriers to entry;
  2. Well established brand in international markets as well;
  3. Maintain profitable, low-cost business model built on an asset light, automated and scalable platform;
  4. Approximately 1.18 billion consumer profiles with over 140 billion data points help the firm to understand the interest of its customers;
  5. Focus to achieve robust growth;
  6. Resolving digital fraud and data safety issues of the industries;
  7. Experienced and dedicated Key Management team.


Objects Of The Issue:-

Below are the objects of Fresh issue:-

  1. Funding the working capital requirements of the Company
  2. General corporate purposes.


Summary Of Issue:

Issue Open: – July 29,2019-Jul 31,2019
Issue Type  Book Built Issue IPO
Issue Size (Value) [*] Equity Shares of Rs.10(aggregating up to Rs. 459 cr.)
Face Value Rs. 10 Per Equity Share
Issue Price Rs. [740-745]Per Equity Share
Market lots 20 Shares
Minimum Order Quantity 20 Shares
Listing At BSE, NSE


(*) indicates to be updated)

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Affle (India) Limited IPO Subscription Details

Category Allocation Lower Band Upper Band
Qualified Institutional Buyers (QIB) 75%  46,26,927  46,20,805
Non Institutional Buyers(NIB) 15%  9,25,385  9,24,161
Retail Individual Buyers(RIB) 10%  6,16,924  6,16,107
. .
Total 100%



Important dates for Affle (India) Limited Allotment

Affle (India) Limited IPO allotment status would be available soon after the IPO closure date. Usually the allotment comes within a week from the closing date which in this IPO yet to be announced. Important Tantatives dates for Affle (India) Limited IPO are:

  • The Allotment date for Affle (India) Limited IPO issue is expected on August 5,2019.
  • The amount will get unblocked on August 6,2019.
  • The Shares are expected to credit in DP accounts on August 5,2019.
  • The Shares of Affle (India) Limited  is likely to get listed on August 7,2019. on both BSE and NSE.


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Check Affle (India) Limited IPO Allotment Status

Affle (India) Limited allotment status would be available soon after the IPO closure date. Usually the allotment comes within a week from the closing date which in this IPO yet to be announced.

One can check the allotment on the given below link with PAN number or Application number or DP Client Id. All you need to do is to follow these steps:-

  1. To Check Affle (India) Limited Allotment Status
  2. Go to Application Status
  3. Select IPO as Affle (India) Limited
  4. Enter your PAN Number or Application Id or DP Client Id.


It takes little time to fetch information so you need to be little patient.

Download “Affle (India) Limited” IPO Application Form

From BSE: click here


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Promoters Of The Company:-


Anuj KhannaSohumand Affle Holdings PTE. LTD.


Financials:- (Restated Consolidated Financial Record)


Particulars For the year/Period ended (Rs. in 10 lakh)
Financial Year 31-Mar-19 31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14
Total Assets 935.85 580.31 486.89 539.05 288.71 141.01
Total Revenue 1,177.94 837.56 656.29 879.71 393.27 148.36
Profit After Tax (PAT) 166.79 88.31 3.30 23.94 22.55 12.91

Lead Manager Details: –

1) ICICI Securities Limited, 

ICICI Centre H.T. Parekh Marg Churchgate,
Mumbai 400 020 Maharashtra, India
Tel.: +91 22 2288 2460
Fax: +91 22 2282 6580
Investor grievance e-mail:
Contact Person: Arjun A Mehrotra/ Rishi Tiwari/ Nidhi Wangnoo
SEBI Registration No.: INM000011179

2)Nomura Financial Advisory and Securities (India) Private Limited
Ceejay House, Level 11, Plot F,
Shivsagar Estate Worli,
Mumbai 400 018 Maharashtra, India
Tel: +91 22 4037 4037
Fax: +91 22 4037 4111
Investor grievance E-mail:
Website: company/group/asia/india/index.html
Contact Person: Chirag Shah / Srishti Tyagi
SEBI Registration No.: INM000011419

Registrar to The Issue: –

Karvy Fintech Private Limited
Karvy Selenium Tower B Plot 31-32,
Gachibowli Financial District,
Nanakramguda Hyderabad 500 032, India
Tel: +91 40 6716 2222
Fax: +91 40 2343 1551
Investor Grievance E-mail:
Contact Person: Murali Krishna
SEBI Registration No.: INR000000221

Registered Office Details:-

312, B-Wing, Kanakia Wallstreet,
Andheri Kurla Road, Andheri (East),
Mumbai 400 093
Corporate Office: 601-612,
6th Floor, Tower C, JMD Megapolis, Sohna Road,
Sector 48, Gurgaon 122 018
Contact Person: Parmita Choudhury,
Company Secretary and Compliance Officer;
Tel.: +91 124 4992 914;
Fax: +91 124 2213 847
CIN: U65990MH1994PLC080451

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